Tue, 19 May 2026
Hunch
UK language29 Oct 2026

Dictionary.com picked 'maxxing' as its word of 2026. Will Oxford pick it too?

On 26 October the American website Dictionary.com named 'maxxing' its word of the year. Oxford University Press has not named its word for 2026 yet.

4 min read

What happened

Dictionary.com named ‘maxxing’ its word of the year for 2026, after digital media used it nearly 19 times more in August than in an average month of 2025.

Dictionary.com named ‘maxxing’ its word of the year for 2026 on . The American website found that digital media used the word nearly 19 times more in than in an average month of 2025. Short for maximising, it can be added to the end of other words, as in ‘sleepmaxxing’, to mean doing something as fully as possible.

Linguist Kelly Wright told the Guardian that the word will stay, because “Middle-aged people really love this word. Corporate brands love this word.“ Other linguists told the paper it is hard to predict.

The big British dictionaries name their words later in the year. In 2025 Collins chose ‘vibe coding’ on and Cambridge chose ‘parasocial’ on . Oxford University Press came last, with ‘rage bait’ on . None of them has given a date for 2026, and on the Oxford and Cambridge pages still showed 2025.

The Oxford Word of the Year can be a singular word or expression, which our lexicographers think of as a single unit of meaning.

Oxford University Press, word of the year page for 2025

Oxford chooses with its own data on how often words are used. In 2025 its experts put three words to a public vote, and more than 30,000 people took part over three days. The experts then chose ‘rage bait’, which was used three times more than a year before.

Sources: bbc.co.uk

The Pattern

We looked for cases where Oxford named its word of the year after another big English dictionary had already named its own word that year. We found ten such years, from 2015 to 2025, and in each of them Collins went before Oxford.

1 of 10
One of ten times Oxford named the word another dictionary had picked earlier that year, in 2020 among several words, and nine times it chose a different word.
2025 Oxford, after Dictionary.comnot held
: Dictionary.com had picked ‘6-7’ and Collins ‘vibe coding’. Collins also listed ‘aura farming’ and ‘biohacking’. Oxford’s list of three had ‘aura farming’ and ‘biohack’, and it chose ‘rage bait’.
2024 Oxford, after Collinsnot held
: Collins had picked ‘brat’ and Cambridge ‘manifest’, with ‘demure’ among its other words. ‘Demure’ was on Oxford’s list of six, and Oxford chose ‘brain rot’.
Show the other 8 cases
2023 Oxford, after Collinsnot held
: Collins had picked ‘AI’, with ‘deinfluencing’ on its list, and Cambridge ‘hallucinate’. ‘De-influencing’ was on Oxford’s list of eight, and Oxford chose ‘rizz’.
2022 Oxford, after Collinsnot held
: Collins had picked ‘permacrisis’, with ‘quiet quitting’ on its list. Oxford named ‘quiet quitting’ only as another option, outside its three words, and the public chose ‘goblin mode’.
2020 Oxford, after Collinsheld
: Collins had picked ‘lockdown’. Oxford did not name one word and gave several ‘Words of an Unprecedented Year’, with ‘lockdown’ among them.
2019 Oxford, after Collinsnot held
: Collins had picked ‘climate strike’. Oxford chose ‘climate emergency’, a different phrase that shares the word ‘climate’.
2018 Oxford, after Collinsnot held
: Collins had picked ‘single-use’, with ‘gaslight’ and ‘gammon’ on its list. Oxford’s list had ‘gammon’ and ‘gaslighting’, and Oxford chose ‘toxic’.
2017 Oxford, after Collinsnot held
: Collins had picked ‘fake news’, with ‘Antifa’ on its list. ‘Antifa’ was on Oxford’s list too, and Oxford chose ‘youthquake’.
2016 Oxford, after Collinsnot held
: Collins had picked ‘Brexit’, with ‘hygge’ on its list. Oxford’s list had ‘Brexiteer’ and ‘hygge’, and Oxford chose ‘post-truth’.
2015 Oxford, after Collinsnot held
: Collins had picked ‘binge-watch’. It was not on Oxford’s list, and Oxford chose the ‘face with tears of joy’ emoji.

The Read

In nine of those ten years Oxford chose a word of its own. Words from other dictionaries often reached its list, though. In 2016 ‘Brexiteer’ was on it, 12 days after Collins chose ‘Brexit’, and in 2025 ‘aura farming’ and ‘biohack’ were on it after Collins listed ‘aura farming’ and ‘biohacking’. The one time Oxford named the same word was 2020, when it named many ‘Words of an Unprecedented Year’ and ‘lockdown’ was one of them.

This year is different in two ways. The first dictionary to choose is American, and that happened before only in 2025, when Dictionary.com picked ‘6-7’. ‘Maxxing’ is also an ending that joins other words, and no earlier first word of the year was like that. Each time it was the same publisher deciding: Oxford University Press. Since 2022 Oxford has let the public vote on its list, and in those four years the other dictionaries’ words never won.

Disclaimer

Hunch works only from sources that are publicly available, and publishes on the basis of analysis of that material. We do not form an editorial opinion or take sides, we give a simpler and wider view of news that already exists. If information in a source we used was inaccurate, distorted, or later disputed but had already entered our analysis, Hunch accepts no liability for that. Predictions are not advice. Phase 1 markets use Hunch Points, not money.

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