US streaming16 Jan
Spotify put up US prices for the third time. Will subscribers keep growing?
Spotify raised its US Premium price to $12.99 a month from February, its third rise in three years. Every plan went up. Will subscribers stay?
2 of 4Two of the last four streaming price rises were followed by subscriber growth in the next quarter. Both were Spotify's own; the two video cases went the other way.
Will Spotify report more Premium subscribers for the first quarter of 2026 than for the fourth quarter of 2025, in results published by 30 April 2026?
History2 of 4Hunch72%