iPhone 18 Pro and iPhone 18 Pro Max went on sale on Friday 18 September 2026, after pre-orders opened on 12 September.
The market resolves on an Apple newsroom release (apple.com/newsroom, published on keynote day) stating that any iPhone model announced on 9 September 2026 is available in Apple retail stores on or before Friday 18 September 2026, or apple.com showing in-store availability that day. If that source has not published in time, Reuters and BBC News reports of the retail launch settle it.
The last eight iPhone launches all reached stores in time. We looked at fourteen launches since 2012, using Apple's own press releases. For each we measured the days between the event and the day the main new model was in Apple stores. The test was the second Friday after the event, at most eleven days later. Thirteen of the fourteen made it.